Sunday, January 1, 2012

Rebox Renters Love Kevin James

While the Academy of Motion Picture Arts and Sciences has been busy doling out honorary awards to the likes of James Earl Jones, Lauren Bacall and director Robert Altman in recent years, video rental giant Redbox went in a different direction for its inaugural lifetime achievement award.

And the winner is . . .

Kevin James.

?Kevin James is the guy next door, and Redbox fans have brought him home millions of times over.? Movies starring James include Zookeeper, Grown Ups, The Dilemma and Paul Blart Mall Cop ? making him a tried-and-true favorite who makes America laugh,? Gary Cohen, SVP of Marketing and Customer Experience at Redbox, told the Daily News by email.

The 46-year-old comedian, who broke into the public eye with the sitcom ?The King of Queens? has made a lucrative career out of the type of family comedies that critics don?t particularly find very funny.

? ?Zookeeper? is a children?s comedy about talking animals that feels as if it were written by children or, perhaps, by talking animals,? wrote Daily News film critic Joe Neumaier at the time of the film?s release in July.

Customers who digest their films via Redbox?s video rental vending machines, however, didn?t seem to mind.

James? comedy ?Paul Blart: Mall Cop? was the fastest movie in Redbox history to reach 1 million rentals, according to the company.

esacks@nydailynews.com

Source: http://www.rottentomatoes.com/m/1924220/news/1924220/

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