Sharing Spree is a daily deal site that gives back to the community. Offering users significant deals from local businesses and vendors, Sharing Spree then donates a portion of every purchase to a local charity or non-profit. RightSignature?s Steve Stormoen tracked down Sharing Spree COO Megan Sapp to learn the secrets behind Sharing Spree?s success.
What?s the story behind Sharing Spree? How did you come up with the idea?
Megan Sapp: Prior to Sharing Spree, my husband and I initially co-founded MyEZdeal.com in the summer of 2010, with Steve and Tim Moorehead. It offered an identical group-buying business model to Sharing Spree. The site built up quick momentum, and made a real difference for a number of schools and non-profits?we donated more than $30,000 to schools and non-profits during roughly six months as MyEZdeal.com.But, we knew we had only just begun to accomplish our larger goals. We believed the company was capable of reaching an even larger audience and achieving greater results. The first step was rebranding to make the company and its message known to an even larger and more receptive consumer audience. In January 2011, our website became Sharing Spree.
Sharing Spree donates between 10 to 15 percent of every deal to a local non-profit or school. Every day, the featured non-profit receives 10 percent of the proceeds of the daily deal. On top of that, buyers choose an organization from about 150 participating non-profits that receives 5 percent of every deal they buy. Every deal goes back to charity, every time?while buyers enjoy a sweet discount.
Also, rather than only focusing on the high-dollar, touristy-type businesses, Sharing Spree strives to drive business to the smaller, lesser-known business names. We currently offer deals in Portland, OR, Nashville, TN, Birmingham, AL, and Seattle, WA, and will soon be expanding to Dallas and Austin, TX.
You seem to pull together a lot of moving parts?daily deals, social shopping, and, of course, the charitable donations. How does Sharing Spree bring these elements together?
MS: The motivation behind launching Sharing Spree in January 2011 was to be able to benefit local communities by promoting businesses, giving to non-profits and offering great deals to consumers?a triple win.The partnerships with non-profits come about in several ways. Sometimes, we choose non-profits according to the good that they do in a community. In those cases, we actively seek the partnership. In other cases, non-profits will contact Sharing Spree asking to be a non-profit partner.
Occasionally, merchants have a specific non-profit in mind they want to raise funds for. In this case, we?ll contact that non-profit with the special request from the merchant and work to set up the partnership. The same situation can occur when a customer has a special request for a non-profit, either in that a specific non-profit has touched their lives or that they are intimately involved with the non-profit. New organizations and non-profits can join at any time.
What has been your biggest success, and how did you get there?
MS: I would say our biggest success is the community participation and buy-in. We have great partnerships with non-profits and merchants and the best buyers. Everyone is in it for the greater good and I think that is what makes us the most successful!Who do you look up to/who inspires you in the tech business community?
MS: We respect Facebook and Groupon for changing the way consumers communicate and buy, but I believe Sharing Spree and the things we will be doing in the future will be the next big thing we can't live without, because it will incorporate more than just communication amongst community and daily deals. Keep watching as Sharing Spree evolves!Tell us how you use RightSignature, and which 4 other online tools you use the most?
MS: We use RightSignature with merchants to sign agreements, for new hires to sign employment agreements, and current employees to sign for new policies and procedures.We have been using Highrise and Basecamp and recently implemented C2CRM. In addition to that, we use the Sharing Spree website to create and market deals, while ExactTarget handles email delivery to customers.
Source: http://blog.rightsignature.com/2013/01/the-right-way-sharing-spree-is-social.html
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