Tuesday, January 15, 2013

Top 10 Car Commercials Announced in Detroit

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A slew of new cars and concepts have been unveiled at this year's?North American International Auto Show (including the undisputed Belle of the Ball, the 2014 Corvette Stingray), but one sheetmetal-free press conference offered a different angle on the automotive biz.

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The One Club, a non-profit group, says it "exists to champion and promote excellence in advertising and design in all its forms," unveiling a list of what they call the Top 10 Automotive Commercials of the Past 25 Years.

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The selections were voted upon by a panel of over 70 top advertising creatives and journalists, and the top spot was taken by Honda's 2004 spot titled, "Grrr." Toyota's 2012 "Camry Reinvented"?ad (see above) won the public choice winner award based on over 7,000 online votes, while the top ten finishers are listed here:

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1. ?"Grrr,"?Honda (2004)?Wieden+Kennedy/London

2. ?"Cog," Honda (2003) Wieden+Kennedy/London

3. ?"The Force," Volkswagen (2011) Deutsch/Los Angeles

4. ?"The Hire," BMW (2001) Fallon/Minneapolis

5. ?"Sheet Metal," Saturn (2002) Goodby, Silverstein & Partners/San Francisco

6. ?"Born of Fire," Chrysler (2011) Wieden+Kennedy/Portland?

7. ?"Toys," Nissan (1997) TBWA\Chiat\Day/Los Angeles

8. ?"Lamp Post," Volkswagen (1998) BMP DDB/London?

9. ?"Milky Way," Volkswagen (1999) Arnold Worldwide/Boston

10. "Snow Covered," Chrysler/Jeep (1994) Bozell Worldwide/Southfield

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Source: The One Club

Source: http://www.popularmechanics.com/cars/news/auto-blog/top-ten-car-commercials?src=rss

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